Improving demographic data collection
One of the 7 key areas for action in the BLACHIR Review, under ‘better data’ calls for action to strengthen granular, culturally sensitive data collection and analysis.
The aim is to create a more sensitive, informed and appropriate approach to data collection and commitment that when data is collected it is used to drive better services and outcomes.
Project phase 1: Demographic questionnaire relaunch
In late 2023, a set of standard demographic questions was co-created and launched within the council. Questions were based on national standard questions and modifications were tested with a citizen involvement panel.
Some of the modifications included implementation of BLACHIR opportunity for action #1, to pilot the removal of the colour language from ethnic coding and evaluate the impact on participation and experience of data collection.
Read more about the demographics questionnaire.
Project phase 2: Evaluation and review
We are now conducting an evaluation of the impact of the redesigned demographic questionnaire on:
- participation rates
- user experience
- the experience of data analysis
This evalulation and review phase focuses on understanding the questionnaire's role in promoting inclusivity and cultural sensitivity across the health and wellbeing system.
We have partnered with Aceso Global Health Consultants (Aceso GHC) to complete an independent evaluation.
Aceso GHC are a public health consultancy dedicated to addressing health inequalities and improving health systems across the UK and globally.
Their expertise and work spans across multiple areas, including:
- systematic reviews and evidence synthesis – conducted rigorous reviews for global leaders such as UNICEF, Columbia University, and Chatham House
- qualitative and quantitative research
- systems mapping and strategic planning
- workforce development
- clinical leadership
This programme of work will be running from June 2025 to April 2026.
Page last updated: 1 August 2025
