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Apply for a new personal licence or notify us of changes (Licensing Act 2003)

You must have a personal licence to run or manage a business that sells or supplies alcohol.

A personal licence will allow you to:

  • sell alcohol on behalf of any business that has a premises licence
  • act as the Designated Premises Supervisor for any business that sells alcohol

Premises licensed to sell alcohol must have a Designated Premises Supervisor. The single exception is a community premises that has successfully applied to disapply the DPS requirement under section 41D of the Licensing Act 2003.

Anyone who does not hold a personal licence must be authorised to sell alcohol by a personal licence holder. There is no such requirement for the supply of alcohol in a members’ club.

See the fees and charges page for further details on application costs.

Apply by post

To apply by post, complete the downloadable application form on GOV.UK website and return it to us with a completed disclosure of convictions form and post it with the supporting documents detailed below to the following address:

Alcohol & Entertainment Licensing
Phoenix House
Valepits Road
Garretts Green
B33 0TD

After we’ve received your application, a licensing officer will contact you to take a debit or credit card payment for the appropriate fee. Do not submit cheques or postal orders with your application as we are unable to accept them.

Your application must be submitted with:

  • a Disclosure and Barring Service certificate (no more than 1 month old on the date we receive it);
  • two passport sized photographs, one of which is endorsed as a true likeness of you by a solicitor or notary, a person of standing in the community or any individual with a professional qualification (the photo must meet the same specifications as Passports, Photocard Driving Licences or Identity Cards);
  • an original copy of the licensing qualification certificate you hold (from an accredited training provider)

Notify us of a change of personal licence holder's address

Complete the downloadable notification form and email it to

Lost licence declaration

If you have lost your personal licence, complete the downloadable declaration form and email it to:

Page last updated: 19 December 2023

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