Be Bold, Be Birmingham
The dictionary definition of bold is a person, action or idea showing a willingness to take risks; confident and courageous.
Birmingham as a city and its people are exactly those words, but for too long Birmingham has shied away from the spotlight until now.
Be Bold, Be Birmingham was born from Birmingham hosting the 2022 Commonwealth Games. A bold move to become host city and prepare for an international multi-sport event with only half the time normally required to prepare for such a sporting and cultural extravaganza.
The eyes of the world will be on Birmingham in 2022, in fact 1.5 billion global TV viewers are expected to watch the Commonwealth Games! The Games are the catalyst to propel Birmingham to the forefront. Let’s show the world what a proud, young, creative, vibrant and diverse city Birmingham is.
In the past, Birmingham has had to put up with negative connotations, stereotypes and being classed as the ‘second city’. Now is the time for this to stop. We are not the second city; we are a pioneering city of firsts and we are going to tell and celebrate our city’s story to the world.
Be Bold, Be Birmingham is:
- A celebration
- An attitude
- An aspiration
- A state of mind
- A sense of direction
- A purpose for the city
- A promotion of civic pride
From the bold street art scene in Digbeth to the bold plans for cleaner air, Birmingham is a unique city which has always sought to improve, grow bigger and do better. We are a city which accepts all people.
We’ve been kicked, overlooked and underestimated. But we’re still here, delivering. Looking forward.
And look forward we will as a collective. Birmingham can have it all, but we all have a part to play. We need to be bold, go out there and tell the world how great our city and people are.
Birmingham is the city.