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Personalised support | Vision and Strategy for Adult Social Care and Health | Birmingham City Council

Personalised support

People respond better to personalised support, so services should put people and carers at the centre. Support should be built around them, not make them fit into fixed services.

We should use a strengths-based approach. This means focusing on what people, their families, friends and communities can do to support them. Direct Payments will continue to be offered. They give people more choice and control over their support.

We are working in a more joined-up way to deliver social work and care management services. This is an ongoing process. We are making changes over time rather than all at once.

Our approach has shifted. We no longer focus only on assessing people for services. Instead, we focus on the outcomes people want and the strengths and support they already have.

We will continue to improve the systems that support these services, including safeguarding.

We are also developing services at a local level. This helps staff build stronger links with their communities, work more closely with other professionals, and better understand local support available.


Page last updated: 29 June 2026

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