What is Healthy Start
Healthy Start supports pregnant women and their families to eat well and get the vitamins they need for healthy development. If you are 10+ weeks pregnant or have a family with children under 4 years old, you might be able to get help to buy healthy food and milk.
If you are eligible, you will be sent a Healthy Start card that has money on it. The card gets topped up automatically every 4 weeks. You can use your card in many shops across Birmingham.
What do you get?
- £4.25 each week of your pregnancy from the 10th week
- £8.50 each week for children from birth to 1 year
- £4.25 each week for children between 1 and 4 years
- Plus Healthy Start vitamins
Where can I use my Healthy Start Card and what can I get with it?
You can use your Healthy Start card in any shop or market that accepts Mastercard and sells any of the following items:
- plain liquid cow’s milk
- infant formula milk based on cow’s milk
- fresh, frozen or tinned fruit and vegetables
- fresh, dried and tinned pulses
You can also use your card to collect:
- Healthy Start vitamins. These support you during pregnancy and breast feeding
- Vitamin drops for babies and young children. These are suitable from birth up to 4 years old
Am I Eligible for Healthy Start?
You are eligible for a Healthy Start card if you:
- Are getting certain benefits including Universal Credit and Child Tax Credit
- Are at least 10 weeks pregnant
- Have a child under four years old
- Are under 18 and pregnant and don’t get any benefits
How do I check my eligibility apply?
- Go directly to the Healthy Start website
- By email or phone . All applicants need to provide Name, address, Date of Birth, National Insurance number and baby’s due date or child’s birth date.
- If an interpreter is required, call Healthy Start helpline 0300 330 7010 (select option 3)
- email: firstname.lastname@example.org
- No Recourse to Public Funds – email Healthystartclaim@dhsc.gov.uk and they will send an appropriate application form
- If you do not have access to a computer or phone, ask your Midwife, Health Visitor, Children Centre staff or other organisations that you receive support
Page last updated: 7 November 2022