Key announcements

Due to planned maintenance some of our online housing services may not be available from 5:00pm until 10:00pm on Tuesday 28 November. We apologise for any inconvenience. To find out more about the section 114 notice, visit our section 114 page

What is Healthy Start

Healthy Start supports pregnant women and their families to eat well and get the vitamins they need for healthy development. If you are 10+ weeks pregnant or have a family with children under 4 years old, you might be able to get help to buy healthy food and milk.

If you are eligible, you will be sent a Healthy Start card that has money on it. The card gets topped up automatically every 4 weeks. You can use your card in many shops across Birmingham.

What do you get?

  • £4.25 each week of your pregnancy from the 10th week
  • £8.50 each week for children from birth to 1 year
  • £4.25 each week for children between 1 and 4 years
  • Plus Healthy Start vitamins

Where can I use my Healthy Start Card and what can I get with it?

You can use your Healthy Start card in any shop or market that accepts Mastercard and sells any of the following items:

  • plain liquid cow’s milk
  • infant formula milk based on cow’s milk
  • fresh, frozen or tinned fruit and vegetables
  • fresh, dried and tinned pulses

You can also use your card to collect:

  • Healthy Start vitamins. These support you during pregnancy and breast feeding
  • Vitamin drops for babies and young children. These are suitable from birth up to 4 years old

Am I Eligible for Healthy Start?

You are eligible for a Healthy Start card if you:

  • Are getting certain benefits including Universal Credit and Child Tax Credit
  • Are at least 10 weeks pregnant
  • Have a child under four years old
  • Are under 18 and pregnant and don’t get any benefits

How do I check my eligibility apply?

  • Go directly to the Healthy Start website
  • By email or phone . All applicants need to provide Name, address, Date of Birth, National Insurance number and baby’s due date or child’s birth date.
  • No Recourse to Public Funds – email and they will send an appropriate application form
  • If you do not have access to a computer or phone, ask your Midwife, Health Visitor, Children Centre staff or other organisations that you receive support

Visit Healthy Start website

Page last updated: 7 November 2022

rating button