UEFA EURO 2028 tournament launch celebrated in Birmingham
Tournament brand including Host City logo unveiled. Villa Park set to host four games as part of the tournament.
UEFA EURO 2028 was officially launched today with celebration events and activations held across the UK and Ireland, including in one of the host cities Birmingham, where the host city logo was unveiled and the Library of Birmingham was lit up in celebration.
Preparations gather pace as UEFA and UK & Ireland 2028 will deliver the largest sporting event ever jointly staged by the co-host nations with more than three million match tickets available for fans – greater than any previous EURO.
The Tournament will excite fans worldwide and create long-lasting benefits for communities through an amazing celebration of top-class international football.
The Match Schedule has been announced, confirming that the Tournament begins at the National Stadium of Wales, Cardiff, on Friday 9 June and reaches an exciting conclusion with the Final at Wembley Stadium on Sunday 9 July.
Staged in nine world-class stadia across eight famous Host Cities, UEFA EURO 2028 UK & Ireland is building up to be a compelling showcase of elite football. Birmingham is set to welcome fans for four games at Villa Park, with games taking place on 11, 15, 20 and 27 June.
The full Match Schedule is available here.
Cllr Sharon Thompson, Deputy Leader of Birmingham City Council said:
“It is wonderful to mark the unveiling of Birmingham’s official host city logo for UEFA EURO 2028 UK and Ireland. We look forward to welcoming fans to Villa Park and this occasion marks an important milestone as we continue to work with partners including UEFA UK and Ireland 2028 team, Aston Villa and our fellow host cities and venues to deliver a safe, sustainable, and memorable tournament.
This tournament is just not about delivering an unforgettable summer of football on the pitch but creating lasting social and economic benefits for our residents and businesses beyond the pitch.”
Francesco Calvo President of Business Operations at Aston Villa Football Club said: “We’re incredibly proud that Villa Park has been selected as a host venue for UEFA Euro 2028, and today’s celebration events only add to that pride.
Having previously hosted international tournament matches, we look forward to welcoming Europe’s elite to our home once again.”
