Partnering with Ape2o to reduce plastic waste

This is the first installation of a “Big Ape” with Birmingham Council, underlining ape2o’s significant progress in fighting the war on plastic across the UK and emphasizing Birmingham’s commitment to reducing plastic waste and protecting the environment for its communities.

“Big Apes” don’t monkey around, they aren’t just any refill station, they are a sophisticated technology that gives people the choice of ultra-filtered chilled still or sparkling at a fraction of the cost of plastic bottled water.  Consumers can just tap, choose, refill and go - encouraging people to use refillable bottles, instead of bottles that destroy the planet.

Cllr Majid Mahmood, cabinet member for environment and transport at Birmingham City Council, said: “We are really pleased to partner with ape2o to bring their innovative water refill stations to Birmingham Wildlife Conservation Park.

"This initiative is part of our wider commitment to sustainability, aiming to reduce single-use plastic waste and encourage environmentally friendly practices across the council and city.”

ape2o is focused on their mission to convert more people to drink water without plastic.

There is no time to lose: less than 10% of single-use plastic bottles are recycled, the majority ending their journey in our oceans, landfills, or being incinerated, contributing to over a quarter of a million tonnes of CO2e emissions annually.

ape2o cofounder and CEO, Anthony Newman comments said: “We’re extremely proud to work with Birmingham City Council as our first official government council partnership. And the Birmingham Wildlife Conservation Park is the perfect place to start. ape2o can help consumers across the city refill and ditch the plastic."

And ape2o don’t just talk about it, they do it. 10% of all their sales go to ocean, freshwater, and marine life conservation and clean-up projects. The fewer plastic bottles bought, and the more refills done with Big Apes instead, the more these projects receive and the closer we get to a world without single use plastic. ape2o is water that gives back. 

Partnering with Birmingham City Council is a huge achievement in ape2o’s journey to date, and they hope to install more locations around the city in the future to make it easier for all consumers to ditch the plastic bottle habit.

For more information, please contact bigapes@ape2o.com.

Notes to Editors

ape2o’s vision is to break the habit of single use plastic bottles by creating a more sustainable and affordable system: (1) easy public access to hygienic, trusted pure water refill machines, (2) the means to drink from them and, (3) the motivation to make the change and join the movement. They do this with their “Big Ape” vending network, their “Silverback” and "Turtle” plastic free stainless-steel bottles and their “10% Promise commitment to transparently donate 10% of turnover to ocean, beach and river clean-up and conservation initiatives.

ape2o is a certified B Corporation and was recognized in 2022 as a Top 5% "Best For The World” B Corp.  This past February ape2o was the winner of the City of London’s Clean City Scheme Awards, 2024 Innovator Award.