1860 to 1880

Perfumer Eugene Rimmel was the leading name in perfumed sachet Valentine production. His exquisite designs featured hidden messages printed on elegant silk pads that had been fragranced with perfume. Such designs were only for the rich, costing retailers between 6d and half a guinea each.

Kate Greenaway designed her first Valentine for Marcus Ward & Co. in 1867. This went on to sell 25,000 copies in its first weeks of issue. She spent ten years designing greetings cards before going on to produce her famous and greatly revered books for children.