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Bright pink drinks can with fizz free feb printed in white letters

Fizz Free February 2020

Starting on Saturday 1 February Birmingham City Council is encouraging citizens, families, and organisations to go Fizz Free for February.

Fizzy drinks are the largest single source of sugar for children aged 11 to 18. They provide an average of 29% of daily sugar intake with most containing 6 or more teaspoons of sugar per can.

Fizz Free February is a great way to reduce your sugar intake by cutting out fizzy drinks. By committing to going fizz free for the entire month of February it will make easier to cut down on fizzy drinks for the rest of the year.

Launched by Southwark Council in 2018 as a way to reduce fizzy drinks consumption across the London borough, SUGAR SMART (Sustain) joined forces with Southwark in 2019 to take the campaign national, and we saw lots of local areas and thousands of people get involved.

This year Birmingham is stepping up to join the campaign as part of the Birmingham Food Conversations which launched in October 2019. Another part of the Birmingham Food Conversation is the Birmingham Food Survey where you can tell us your views, beliefs and thoughts on how we create a healthy food city in Birmingham.

Take part in our online survey

During the campaign we are working with the NHS, schools and community groups to raise awareness and you can sign the pledge and join the campaign at any point during February. Look out for the hashtag #TalkFoodBrum to follow the campaign and stay connected to what’s going on in Birmingham.

Three great reasons to go Fizz Free

Downloadable resources

To support you taking action we have produced the following resources:

Additional resources available for download are: