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Review of the Local Offer | Co-production and review of the Local Offer | Birmingham City Council

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Review of the Local Offer

2017 June review

Ongoing review and input of the Local Offer identified that the information on the Local offer accessible through the My Care in Birmingham (MCIB) web site was good but could be hard to navigate.

A decision was made to migrate the Local Offer Information from MCIB to the Birmingham.gov web site. This process is currently underway with the information currently on MCIB being reviewed amended prior to migration.

A corporate decision was made that the ‘Market Place’ facility on MCIB would not be maintained or moved to the Birmingham.gov site.

The SEND stakeholders group has revisited its terms of reference to include a role in supporting the review and promoting engagement with the Local Offer.

A tool to support those providing information has been developed by the SEND stakeholders group. The ‘Ladder of Engagement’ is now being used to establish where different parts of the Local Offer sit in terms of  co-production and in review how greater engagement may be achieved. 

A revised email address is being sourced to allow direct comment on issues relating to the Local Offer on the Birmingham.gov website. 

The supporting Video material is being reviewed to include information on Birmingham’s SEND strategy.

2016 to 2017 - Specific comments on the Local offer. You said, we did.

  • Ease of access to information on education provision in the city. This has been redressed by the inclusion of a specific ‘tile’ on the Birmingham.gov website which clearly identifies provision in different categories
  • Information on Independent special schools and colleges. A link has been added on the Special educational needs or disabilities; Birmingham's Local Offer web page on Birmingham.gov site to information about Independent schools for pupils with special educational needs, including those approved under section 41 of the Children and Families Act.
  • Lack of information about Birmingham's multi-sensory Impairment provision in the Local Offer. As part of the review of the Local Offer and its migration to the Birmingham.gov site new information will be available about the different categories of SEN and links to information regarding provision will be included


Advocacy Matters ran a workshop with a number of 6th form students at Wilson Stuart school and asked for their experience in using the Local Offer website.

2015 - Feedback from Schools and the SEN Family Conference (November)

SENco Network meeting

Feedback from Family Conference - Thinktank (May 2015)

2014 - How did Birmingham co-produce the Local Offer

The Local Offer was designed jointly with young people, parents and carers. Over 70 parents, carers and young people, the local authority, NHS and professionals expressed an interest to co-produce the local offer. 

Two events were held to explain the Special Educational Needs Reforms at the Birmingham Library in January 2014 and at the MAC, Cannon Hill Park in June 2014. Another 10 Local Offer meetings were held between March and August 2014. 

Below is a summary of what was co-produced at these meetings:

March 2014 to April 2014

The co-production team decided what the ten main areas should be for the website and what content pages should be on the Local Offer.

May 2014 to June 2014

  • The co-production team reviewed and agreed some of the content pages. A leaflet for the event day to come was designed and co-produced.
  • An events day was held on 14 June 2014 for families.
  • At the events day we demonstrated the main buttons for the site and asked parents and professionals what they would expect to see when they click on these buttons.

July 2014 to August 2014

  • The content pages were looked at, amended and signed off by the co-production group.
  • The Local Offer Leaflet was finalised.
  • The co-production group designed an animation for the Local offer using a storyboard with input from other parent groups teenagers.

November 2014

  • The co-production group will review the website and make recommendations to improve the Local Offer.
  • A family conference took place on the 1 November 2014 where 153 families attended to share their views on the SEN reforms.