Why Lickey Hills?
Lickey Hills Country Park is a very popular leisure destination, with more than 500,000 visitors per year. The park attracts visitors from the whole of Birmingham and also further afield, with approximately 26% of visitors coming from Worcestershire and beyond. This level of use puts significant strain on the park infrastructure and especially the car parks.
The Country Park is served by 3 car parks which have a capacity of approximately 445 cars. Car parks are located at:
- Warren Lane site next to the visitor centre
- Beacon Hill off Monument Lane
- off Rose Hill serving the Rose and Crown hotel and the golf course.
Currently parking at each car park is free and each is heavily used. Although the car parks are popular, they are in need of significant investment in order to keep them in a safe and fit for purpose condition. Both Beacon Hill and Rose Hill car parks have been identified as having safety concerns and require major investment to address these concerns.
Implementation of parking charges will help generate essential income which can be invested in the infrastructure of the country park to improve the overall visitor experience and safeguard it for the future.