Birmingham City Council

Sponsorship

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Birmingham events team is looking for a commercial income generation partner for the city’s events programme.

Birmingham City Council is the largest and one of the most prestigious unitary authorities in Europe. Birmingham is the UK's largest city with more than one million residents. It is the second largest financial centre in the UK.

As part of its expansive remit the City Council has dedicated significant, time and resource to the development and facilitation of diverse, high quality and sustainable sport, leisure, arts and cultural activity. Through this long term commitment, the City Council has established itself as one of Europe’s market leaders in the provision of community activities and major events delivery. From fireworks and musical spectaculars to world championship sport and a wide variety of cultural events celebrating the city's rich and diverse community.

The City Council is committed to maintaining and improving current levels of provision and also to developing new activities, which help to engage communities in an active lifestyle, build economic strength and improve the profile and Birmingham’s visitor experience, which attracts more than 23 million tourists every year.

Benefits of Association

The sponsorship proposal attached outlines the opportunities for sponsors to become a key stakeholder and official provider of goods and/or services to Birmingham City Council’s world renowned events programme.

Sponsors of the city’s events will benefit from association to high quality events that are safe, family-friendly and have well-established reputations for memorable experiences.

For example, the 2012 Christmas market attracted over 5 million guests and 4.8 million for the 2013 market during its 6 week event period.

Sponsorship with Council events provides an opportunity for a strong association with Birmingham’s extremely popular events and attractions. Customer research indicates that events are very well received and bring with them a feel good factor. Sponsors will benefit from this positive association and the significant brand exposure from City Council events, whilst working towards your company's business objectives.

Birmingham’s worldwide reputation

Birmingham has a highly impressive track record for staging events. Event attendances reach one million people over a year and media coverage has been valued to be in excess of £5 million, which ensures high national and regional media profile for Birmingham as a diverse, dynamic and cosmopolitan city. Our events attract large numbers of visitors from across Birmingham and the region, and beyond. Promotional material is distributed to a large database of people during the year – offering excellent opportunities to raise sponsor profile.

Get in touch!

A variety of sponsorship packages are available and we can tailor them to meet your needs. Take a look at what opportunities there are.

And if you can't see exactly what you're looking for, let's talk!!

For more information please contact:

Garry Peal

Business Development Manager - Birmingham Sport, Events & Parks

Back Straight Stand Alexander Stadium Walsall Road Birmingham B42 2LR

Tel.No. 0121 675 2799 Mobile. 07766925323

E mail garry.peal@birmingham.gov.uk

Sponsorship can be your key to the massive commercial opportunities which a Birmingham event offers!!!!

Event Sponsorship

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