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Markets Customer Centre - (Equalities & Diversity)

The Bull Ring Open Market delivers both in terms of the social and commercial agenda operating within the largest local authority in Europe and supporting one of the largest multi-cultural societies within the UK.

The strategic aims/objectives of the Open Market are simply to operate in a commercially successful manner and meet the basic requirements of all the socio-economic groups, but especially those who are most disadvantaged.

These objectives are not solely about providing a trading opportunity and a cheap course of fresh food, and associated goods for the citizens of Birmingham, but also a responsibility exists to take a leading role in meeting challenges in relation to educational, environmental and social issues.

Bull Ring Markets pride themselves not only on the commercial success of returning a surplus to the City Council each year which supplements the public purse, but also the provision of some of the lowest food prices in the country based on the competitive market mix including over 30 individual fruit and veg stalls and the value to the community which generates over 6 million customer visits p.a.

The social/education aspects of the Open Market are encouraged through the following initiatives:

Educating our customers on the value of healthy eating
The Market has been licensed by the Department of Health to use the 5-A-DAY logo and the 5-A-DAY Portion indicator since 2005, and is the only market to have met the Department’s requirements.

Educating local children/adults
We conduct educational tours of the Market for primary school children as young as 10, B-TEC students at secondary school and graduates undertaking business degrees at the University of Birmingham, all of which get an opportunity to work on a stall alongside a trader.

Support low income families and mothers to be
The Market fully supports the Governments and NHS Healthy Start Scheme having registered as early as 2006, this allows the Market to meet it’s social commitment and work in harmony with political agendas by accepting the vouchers supplied to mothers-to-be in exchange for fresh milk, fruit, and vegetables.

Improve Customer Care
To co-ordinate our services, a Markets Customer Centre has been established within the Bull Ring Rag Market.

Our Customer Care Centre has a duel function of providing information and guidance to the residents/visitors to the City, and to support the disabled. As a result, we have introduced the following:

o All staff are trained in first aid
o Multi lingual staff
o Hearing induction loop
o Public transports help line
o Trading Standards information and contact

On a normal trading day, events involving lost children, customer disputes, lost property, Shopmobility services and the other 101 things that relate to a busy city centre are dealt with as a matter of routine.

Shopmobility - can be found at:

Shopmobility Centre
Level 2
Centre Carpark
Bull Ring
Telephone: 0121 616 2942

Baby Changing Facilities - This facility is located at the side of the Bull Ring Rag Market where parents can attend to their child's needs. Keys for this facility can be obtained from the Markets Customer Centre.

Hearing Loop - This facility is available to customers with hearing aids.

Automatic doors on Edgbaston Street entrances to Rag Market and Indoor Market Hall to assist wheelchair users and Parents with prams/pushchairs.

Registered Assistance Dogs are welcome on all our Markets

Assistance Dogs Logos
ADUK Assistance Dogs Logos



Multi Lingual - An Officer is available to assist in several Asian languages.

Child Safe Zone - The Markets Customer Centre is part of a City Centre Child Safe Zone. Parents can obtain a wristband for their child and parents complete contact details. If the child should become lost they can be taken to one of the Child Safe Zones in the City Centre where parents can be contacted.

Markets Customer Centre
Opening times : 9am - 5pm Tuesday-Saturday.
Telephone: 0121 464 8349 or e-mail:Market Customer Centre

If you wish to make a general enquiry regarding any of our markets services use the Markets General Enquiry Form