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Baldacci reader ratings campaign: new library project launched

Plans are well under way to make international bestselling and award-winning US novelist David Baldacci a top 10 most borrowed author from UK public libraries. Publishers, library staff and reading and literacy campaigners are working to get him challenging some of the biggest-name authors at the top of the ratings.

In a unique new partnership project created by The Reading Agency and Pan Macmillan which will transform the way publishers and libraries work together, over 500 public libraries across 35 UK local authorities, and readers who visit libraries to borrow ‘most borrowed’ books, will be targeted with ‘shelf talker’ information about David Baldacci.

The key aims of the promotion are to:

  • Increase engagement with users, and with a similar author that readers are very likely to enjoy
  • Increase borrowing by finding a new series and author that readers love
  • Getting more people reading and talking about David Baldacci

About David Baldacci

David is a No.1 bestselling author in the UK, The Sixth Man recently got the top spot for the first time. He’s written 20 books and so has a healthy backlist with a number of different series. What stands David Baldacci apart from similar authors are his strong female characters, and that almost every book has two main characters, a man and a woman working together.

What does David Baldacci write? Crime thrillers set in America, with a duo at the heart of the story. His books include lots of twists and turns, action, strong female characters, global stories. David Baldacci is often invited by secret agencies in the US to write about them, so he really is a writer with inside knowledge!

The campaign which started in November and David Baldacci said: "I am both honoured and thrilled to be part of this initiative. I hope readers enjoy exploring my novels as much as I enjoy writing them."

Tne of David Baldacci’s early thrillers, Absolute Power (1996) was made into a major Hollywood movie directed by Clint Eastwood, also starring Clint Eastwood and Gene Hackman. A more recent bestselling novel, Wish You Well, has just gone into production. Darnell Martin ("Cadillac Records") is directing the film; David Baldacci wrote the script and is also producing.

His latest thriller is called The Forgotten. It is about a murder investigation in Paradise, Florida where its inhabitants are more akin to Hell than Paradise.

David Baldacci has now published 24 novels, all of which have been national and international bestsellers, translated into more than 45 languages and sold in more than 80 countries. You can find out more about David and his writing via his website: www.davidbaldacci.com

The new library campaign will run until the end of February 2013. A key part of it will involve staff at participating libraries creating ‘review boards’ of readers’ comments with feedback on David’s books, as well as photos of the contributors.

“It’s clear from the response we receive from readers – both men and women alike – and the reviews that David receives, that there is a real passion for David’s books. He writes well-plotted, action-packed, edge-of-seat thrillers with terrific characters. We feel that there are many more readers who would love his books,” says Trisha Jackson, Pan Macmillan Fiction editorial director.

In Birmingham, 3 libraries are involved with the promotion. West Heath, Walmley and Quinton all have dedicated displays promoting David’s books and also have a limited number of free books to give away (in return for a review!). If you would like to get involved in the promotion and help get David Baldacci onto the Top Ten Most Borrowed Author list, please visit West Heath, Walmley or Quinton Library.